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Job Details

Location
Tokyo
Salary
¥10000000 - ¥14000000 per annum
Job Type
Permanent
Ref
BH-173033
Contact
Yasuko Ono
Contact email
Email Yasuko
Posted
almost 2 years ago
Job Description –Field Marketing Manager

‪

We are looking for a Marketing Manager to manage events, communication campaigns and database in North Asia (Japan/South Korea). We are a high-growth, B2B technology company with solutions for fashion, retail and consumer goods companies.

 
This position is a new role that reports to the APAC Sr. Marketing Director.

 
The goal of field marketing is to build both brand awareness and help generate leads which include those for new product introductions, launches into new markets/regions or expanding into existing markets.  You must be very well organized with strong communication skills and attention to detail.

 
We are looking for someone with previous field marketing event and lead generation experience at an enterprise technology vendor specializing in solutions for fashion, retail, food, cosmetics or consumer electronics (FMCG).

 
Responsibilities:

‪Event, communication planning and coordination in line with the sales and marketing plan for S Korea and Japan.

  • Events and local media/association development 70%
  • Understand requirements for events, taking into consideration local cultures for both in-person and online company and 3rd party events.
  • Develop promotion plan with qualified local media or 3rd party vendors/associations, including identifying targets with external agencies and our internal CRM, building lists in our marketing automation solution and creating emails according to operational guidelines.
  • Events logistics: organize all logistical aspects including researching and booking venues, catering, arranging goodies, satisfaction questionnaires, sales collaterals & pop up stands in the local languages. Manage local suppliers while respecting budgets and deadlines.
  • Coordinate with sales team, regional partners and 3rd party vendors.
  • Oversee event execution and act quickly to resolve problems. Evaluate event success and prepare ROI reports
  • Manage event leads and opportunities data in pardot and salesforce.
  • PR and Communication 20%
  • Work with sales and content team to create customer PRs.
  • Inbound campaigns: Build scenarios in the marketing automation tool to nurture leads
  • Outbound: quarterly newsletters, communication campaigns on LinkedIn and email,, holiday cards, etc.
  • Work with internal and external content team to develop right content for each country/vertical/persona.
  • Database management 5%
  • Find local vendors to build up database.
  • Upload contacts from vendor or event into Pardot and salesforce.
  • Follow up uncontacted leads with regional sales team.
  • Social media marketing and others 5%
  • Work with content team to update Linkedin posts.
  • Support on customer interviews.
  • Travel approximately 30% of the time after covid.
 

‪Requirements:

  • ‪5+ years’ experience in B2B marketing
  • Strong event management and lead generation experience
  • ‪Business School degree or equivalent in Marketing
  • Proven experience as event coordinator
  • Photoshop and HTML notions are a plus
  • Well-organized with multi-tasking skills
  • Able to handle stress and remain calm
  • Autonomous & thorough
  • Understanding of responsibility and accountability
  • Problem-solving ability
  • Good communication and collaboration skills (ability to negotiate)