Network with key business partners (internal and external) and affiliates regularly using the most effective communications channels to support and drive achievement of regional sales targets.
Transfer product knowledge in APC through the development of training and support programs for existing and new products.
Contribute to the strategic direction and business development of the Global Business Unit by regularly providing extensive regional market intelligence relevant to maximizing the product portfolio market opportunities
Customise and execute New Product Launch strategies at the regional and country level to maximise sales and profitability.
Ensure global alignment of portfolio marketing communications at regional congresses, customer seminars, field visits, KOL development, campaigns or other market development activity.
Regularly perform regional market research to identify and monitor product/customer/competitor trends relevant to the portfolio.
Align, develop and customise portfolio sales tools, digital promotion activities, training programs, patient communications and activities to support the global brand strategies and APAC financial goals.
Would alos be responsible for few non focus Products in Women’s Health and Oncology.
Internal Systems and Processes
Design, develop, implement and review an annual portfolio marketing plan for the APAC region.
Ensure all portfolio product and service volume forecasts are current and accurate
Analyse effectiveness/ROI of marketing activities, campaigns and events.
Ensure all marketing activities are conducted professionally, aligned with local regulatory and industry guidelines and are conducted in a manner consistent with the Company.
Customers
Actively build relationships throughout culturally diverse organizations with collaboration, advice and support while developing trust and respect.
Continually identify/monitor customer segments and develop short/medium/long term marketing plans to penetrate those segments.
Develop and implement marketing plans to better serve the existing customer base to drive organic growth/customer retention and new product uptake.
Build strategic customer relationships with Key Opinion Leaders with a specific focus on NGO’s and MOH partners in the region.
Lead the portfolio educational, clinical, marketing and sales processes to empower internal and external customers to achieve success.
Simplify complex issues with business partners and colleagues, demonstrating flexibility, adaptability and understanding of customers’ evidence-based needs to provide sales/product solutions.
Financial
Establish, maintain and work within an annual marketing budget
Seek approval for expenses in line with regional specific authorisation levels
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