Role description:

Define and prioritise market segments with the brand and sales teams to deliver optimal placement of brands and pack types according to sub-trade channel potential, size and consumer profile.
Develop trade and sales kits to ensure Picture of Success execution at the Point-of-Purchase. Conduct market visits and work closely with Off-Trade sales teams.
Work closely with brand and sales teams to co-formulate trade marketing strategies and objectives and ensure timely execution of activities.
Work closely with 3rd party advertising, events and point-of-sale agencies to achieve optimal value for our brands.
Prepare joint trade promotional plan for key account customers.

Candidate requirement:

Minimum Diploma / Degree (Marketing or Business)
Minimum 6 years of relevant Modern Trade Experience in either Sales or Trade Marketing.
Required to travel within Singapore to conduct trade visits and work during weekends of peak periods

Reg No. R22109336
BeathChapman Pte Ltd
Licence no. 16S8112

Trade Marketing Manager