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Location
Singapore
Salary
Competitive Salary
Job Type
Permanent
Ref
BH-175786
Contact
Yin Yin Pui
Contact email
Email Yin
Contact phone
+65 6692 0751
Posted
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Our client (an established Consumer Goods company) has a vacancy for Senior CRM Specialist, this role partners directly with the global CRM, Portfolio, Data & Analytics and Marketing Teams to drive CRM strategies and methodologies to generate insights for devising robust commercial approaches, with a focus at Asia Markets.

You will co-develop the CRM marketing strategy with the Global Marketing team, co-create process and share recommendations of best practices with APAC stakeholders, as well as prioritising CRM programs (e.g. customer engagement, email campaigns, loyalty programs) to drive growth in Asia.

To be considered for this role, you will hold a marketing / business / related degree with a track record of 5+ years in CRM and lifecycle management in agency or client setting, ideally with working knowledge of CRM testing methodologies and KPI development. Highly data-driven, well-organized, and strong project management skills are required. This is a global role; you should be prepared for non-standard working hours and overseas travel if required.

 
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