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Location
Singapore
Salary
Competitive Salary
Job Type
Permanent
Ref
BH-178345
Contact
Amreen Rahman
Contact email
Email Amreen
Posted
大约 6 小时 前
PRIMARY RESPONSIBILITIES:
  • Management of our ESP, optimising email campaigns through a test and learn approach and new product developments where possible
  • Creation of the best in class on-boarding and lifecycle programmes for all brands
  • Develop in-depth knowledge and understanding of our data, customer behaviour and segmentation techniques
  • Driving data acquisition, retention, and enrichment strategies, working to database growth targets
  • Work closely with our guest services team to ensure that customer journeys and website messaging are aligned, continuously improving with customer feedback and test learnings
  • Daily management of our CRM agency to monitor performance of all campaigns, ensuring new projects are progressing and all audiences are refreshed for optimal targeting
  • Production of weekly and monthly performance reports with key insight and recommendations

 
REQUIREMENTS:
  • Minimum of 5 years experience within a CRM and Digital role
  • Knowledge of paid media, acquisition and retention strategies and lifecycle programmes
  • Experience using CMS platforms, top-tier ESP and Google Analytics
  • Excellent verbal and written communication skills
  • Implementation
  • Reporting on web and CRM metrics
  • SQL knowledge preferable
  • Ability to multitask and meet tight deadlines
  • Highly numerate, you enjoy working with numbers and have strong excel knowledge
  • Exceptional written and verbal communication skills and is at ease communicating across teams, markets and different levels within a multi-stakeholder organisation
  • Experienced in leading cross-functional teams and liaising with stakeholders, to deliver projects on time and in line with expectations.
  • Data-driven individual with the ability to dig into large sets of data to interpret findings, analyse trends, recognize anomalies and build testing plans based on data
  • Extensive experience designing tests across multiple media channels to assure interpretable and actionable results and overseeing complex executions
  • Seeks to stay abreast of digital marketing activities of other organisations and develop actionable insights


Reg No. R1871214
BeathChapman Pte Ltd
Licence no. 16S8112