PRIMARY RESPONSIBILITIES:

Management of our ESP, optimising email campaigns through a test and learn approach and new product developments where possible
Creation of the best in class on-boarding and lifecycle programmes for all brands
Develop in-depth knowledge and understanding of our data, customer behaviour and segmentation techniques
Driving data acquisition, retention, and enrichment strategies, working to database growth targets
Work closely with our guest services team to ensure that customer journeys and website messaging are aligned, continuously improving with customer feedback and test learnings
Daily management of our CRM agency to monitor performance of all campaigns, ensuring new projects are progressing and all audiences are refreshed for optimal targeting
Production of weekly and monthly performance reports with key insight and recommendations

REQUIREMENTS:

Minimum of 5 years experience within a CRM and Digital role
Knowledge of paid media, acquisition and retention strategies and lifecycle programmes
Experience using CMS platforms, top-tier ESP and Google Analytics
Excellent verbal and written communication skills
Implementation
Reporting on web and CRM metrics
SQL knowledge preferable
Ability to multitask and meet tight deadlines
Highly numerate, you enjoy working with numbers and have strong excel knowledge
Exceptional written and verbal communication skills and is at ease communicating across teams, markets and different levels within a multi-stakeholder organisation
Experienced in leading cross-functional teams and liaising with stakeholders, to deliver projects on time and in line with expectations.
Data-driven individual with the ability to dig into large sets of data to interpret findings, analyse trends, recognize anomalies and build testing plans based on data
Extensive experience designing tests across multiple media channels to assure interpretable and actionable results and overseeing complex executions
Seeks to stay abreast of digital marketing activities of other organisations and develop actionable insights

Reg No. R1871214
BeathChapman Pte Ltd
Licence no. 16S8112

CRM Manager