Define and prioritise market segments with the brand and sales teams to deliver optimal placement of brands and pack types according to sub-trade channel potential, size and consumer profile.
Develop trade and sales kits to ensure Picture of Success execution at the Point-of-Purchase. Conduct market visits and work closely with Off-Trade sales teams.
Work closely with brand and sales teams to co-formulate trade marketing strategies and objectives and ensure timely execution of activities.
Work closely with 3rd party advertising, events and point-of-sale agencies to achieve optimal value for our brands.
Prepare joint trade promotional plan for key account customers.
Candidate requirement:
Minimum Diploma / Degree (Marketing or Business)
Minimum 6 years of relevant Modern Trade Experience in either Sales or Trade Marketing.
Required to travel within Singapore to conduct trade visits and work during weekends of peak periods