Global Paid Search Lead with BH-178447

PRIMARY RESPONSIBILITIES:

As the Paid Search Lead you will:

Keep up to date with the latest SEO and SEM trends in the industry and maintain a good working knowledge base of articles and learnings
Collaborate with a range of partners, e.g., Online/Mobile platforms, Digital Banking, Brand & Marketing, Marketing agencies, Legal, Compliance, Security
Own interaction points with members of the wider global teams (e.g., Squad Leaders, Digital Sales and Marketing Head of countries, analytics specialist etc.) and any other relevant stakeholders to get SEM

REQUIREMENTS:

The successful candidate will have a proven track record in:

9 years of professional experience in developing and executing SEM programs
Running SEM program for a large-scale brand across multiple markets is a big plus
Proficiency and knowledge of working and implementing a cohesive SEM-SEO strategy
Expert knowledge of SEM tools, including SEMRush, Google ADs, Keywordtool.IO, Marin etc.
Working Knowledge of other analytics and data visualization tools, including Google Analytics, Google Trends, Adobe Analytics
Experience in managing SEM programs in Retail banking or financial services is an added advantage

Reg No. R1871214
BeathChapman Pte Ltd
Licence no. 16S8112

Global Paid Search Lead