Connecting...

Location
香港
Salary
Competitive Salary
Job Type
Permanent
Ref
BH-178836
Contact
Maggie Leung
Posted
2年以上前
  • Largest P&C Global Insurer with operations more than 50+ countries
  • Privately owned, collegial management team
  • Dynamic international working environment, bottom-up culture


The Company:
Our client is one of the largest P&C insurance company with Operations over 50 countries. You will be part of the Commercial Team to lead Customer Analytics & Insight functions in Hong Kong. You will deep dive in customer data and conduct analysis to develop customer proposition strategy.


Responsibilities:
Influence with insights

  • Build relationship and partner with both our internal subject matter experts and external customer to become the champion and voice of their insights
  • Act as a thought leader interpreting insights derived from vigorous qualitative and quantitative research in support of business needs and business decisions making
  • Be an advocator of our target customers in using historical, future and external data in identifying pain point indicators and preventive measures to minimise business risks and maximise business opportunities
  • Evaluate insights to ensure problem statements and root cause are identified and tackled via prioritization of pain point and value propositions
  • Problems identification and value proposition
  • Integrate data analytics, lead customer research from online community to develop deep qualitative understanding of customer behaviour and psychology
  • Develop, interpret and enforce customer insights
  • Refine and define to communicate and understand customers’ personas as a mean of qualitative insights
  • Identify programme and proposition opportunities through unmet customer needs via problem identifications and value propositions
  • Collaborate closely with the customer experience design team, by providing empathy & define opportunities and painpoints, support customer experience team in their process of ideation, prototyping and testing if needed.

Subject Matter Expert with Insights

  • Represent the company’s customers insights and be the subject matter expert in the areas of analytical best practices, frameworks, methodologies, structure and the interpretation of the findings
  • Identify opportunities and act as an insight influencer in driving the business to adapt and make business decisions with insights
  • Have an agile mind-set where large and critical projects can be broken down into bite-size-chunks in order to provide incremental and continuous insights to the business
  • Work hand-in-hand with the Head of Marketing to evangelise, ingrain and implement a Data Driven Insights culture across the organisation.
  • Work very closely with internal stakeholders to create, define and optimise the customer lifecycle based on qualitative and quantitative insights and to define and implement analytics that have a direct impact on future direction, regional expansion, profitability and continuous growth of the business


Requirements:

  • 15 years+ experience in insight, research, customer-centric design, business or innovation consulting industry with focus on analytics or in an in-house role working in a similar role.
  • Bachelor’s degree holder. Advanced degree preferred
  • Experience establishing working relationships with C-level executives and other business leaders.
  • Strategic planning and marketing experience.
  • Innovation capabilities development experience
  • Strong customer and marketing analytics. Any experience on the research side relating to qualitative insights, ethnographic research, focus groups, online structured surveys and online communities, will be looked upon favourably.


Take charge of your career to welcome a new career challenge. Excellent opportunity for Junior Partners looking to transit inhouse or inhouse shipping lawyers looking to join a renowned brand in the maritime space.


BeathChapman Pte Ltd