An exciting opportunity has become available for an experienced Retail Environment Manager/ Senior Manager to join a leading multinational FMCG organisation. This strategic role is responsible for shaping retail environment strategies, driving category growth, and delivering shopper-centric commercial initiatives that accelerate sustainable business growth across key retail channels.
Working closely with Sales, Marketing, Category Management and Commercial teams, you will lead the development and execution of long-term retail strategies while influencing key business decisions through consumer, shopper and channel insights.
About the Company
Our client is a globally recognised FMCG organisation with an extensive portfolio of trusted consumer brands. With a strong commitment to innovation, category leadership and commercial excellence, the business continues to invest in building future-ready capabilities and delivering best-in-class shopper experiences across modern retail environments.
Key Responsibilities
Retail Environment Strategy
- Develop and execute long-term Retail Environment strategies aligned with business objectives, category priorities, and shopper insights.
- Identify incremental growth opportunities across different retail channels through deep understanding of consumer behaviour and market dynamics.
- Translate category, shopper and customer insights into actionable commercial strategies that drive sustainable growth.
Commercial & Category Leadership
- Lead Retail Environment planning during the Commercial Business Planning cycle and support annual business planning and budget reviews.
- Develop comprehensive Go-to-Market strategies, including pricing architecture, promotional frameworks, assortment planning, distribution optimisation, and in-store placement strategies.
- Define category development initiatives that strengthen brand performance and maximise commercial opportunities with retail partners.
Shopper & Competitive Insights
- Monitor evolving market trends, competitor activities, and retail execution to identify risks and opportunities.
- Evaluate in-store execution, share of voice, and promotional effectiveness to continuously optimise commercial performance.
- Provide strategic recommendations to strengthen competitive positioning across assigned retail environments.
Cross-Functional Collaboration
- Partner closely with Customer Development, Sales, Marketing, Supply Chain, and Category teams to ensure successful execution of commercial strategies.
- Influence key stakeholders through data-driven insights and commercial recommendations.
- Establish performance metrics and track the effectiveness of retail initiatives, ensuring continuous improvement and delivery against business objectives.
Requirements
- Degree or Master's Degree in Business, Marketing, Commerce or a related discipline.
- Minimum 8 years of experience in Retail Marketing, Trade Marketing, Category Management or Commercial Excellence within the FMCG industry.
- Strong understanding of retail environment strategy, shopper marketing, category management, and Go-to-Market execution.
- Proven experience translating consumer and shopper insights into commercially successful retail strategies.
- Excellent strategic thinking, analytical and problem-solving capabilities.
- Strong stakeholder management skills with the ability to influence cross-functional teams and senior leadership.
- Demonstrated success in leading retail campaigns, commercial planning, and business growth initiatives.
- Strong communication and presentation skills with the ability to simplify complex commercial insights into actionable business recommendations.
What's on Offer
- Opportunity to join a market-leading multinational FMCG organisation.
- Highly strategic regional-facing role with strong commercial exposure.
- Collaborative, innovative, and high-performing work environment.
- Attractive remuneration package and comprehensive employee benefits.
- Excellent career progression and leadership development opportunities.
Apply Now
If you are passionate about shopper marketing, category growth, and driving commercial excellence within a leading FMCG organisation, we would love to hear from you.
JC
BeathChapman Pte Ltd
