Consumer, Lifestyle & FMCG

EBC’s Consumer, Lifestyle & FMCG practice partners with organisations across Asia to build commercial, brand, and growth leadership that thrives in an increasingly complex and competitive consumer landscape.


Spanning FMCG, lifestyle, retail, luxury, consumer electronics, and omnichannel businesses, we support clients in securing sales and marketing leaders who can navigate shifting consumer behaviour, digital acceleration, and margin pressures, while delivering sustainable growth and market relevance.

Industry Sectors

FMCG & Branded Consumer Goods

Consumer Health, Wellness & Nutrition

Retail, E-Commerce & Omnichannel Platforms

Food, Beverage & Hospitality Concepts

Beauty, Personal Care & Prestige

Lifestyle, Leisure & Experience Brands

Travel, Hospitality & Integrated Resorts

Consumer Technology & Smart Devices

Specialisations

Commercial & Revenue Leadership

Brand, Growth & Integrated Marketing

Digital, E-Commerce & Omnichannel Acceleration

Consumer & Commercial Intelligence

Retail, Experiential & Go-To-Market Excellence

General Management & P&L Leadership

Specialisation

  • Sales, Trade & Category Management

  • Brand, Marketing & Communications

  • E-Commerce & Digital Marketing

  • Market Insights & Analytics

  • Retail Operations & Merchandising

  • Business & General Management

Industry

  • FMCG (Fast-Moving Consumer Goods)

  • Consumer Healthcare

  • Retail & E-Commerce

  • Food & Beverage

  • Beauty & Personal Care

  • Lifestyle & Leisure

  • Travel & Hospitality

  • Consumer Electronics

Meet the Team

Meet the consultants behind our Consumer Goods, Sales & Marketing practice — specialists who understand the pace, innovation, and creativity that drive consumer success.