Job Type
Ulrike Levy
Contact email
Email Ulrike
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Our client is a significant NSW Government organisation. The Digital Analytics and Reporting Analyst is accountable for implementing targeted customer experiences across digital and social marketing channels using data, technology and analytics;  the role collaborates with the website team to deliver seamless onsite experience;  it provides reports and key insights, audience segmentation and recommendations to the marketing teams for the design of campaigns.

Skills & Experience required
  • Experience working with the Google Marketing Platform, particularly Google Analytics 360, Google Analytics 4 and Data Studio
  • Demonstrated skills in Analystics and Reporting with expert experience in digital and social marketing channels and tools - SEM, Google Tag Manager etc
  • Excellent analytical and solutioning skills - expertise in defining digital analytics, managing attribution and data driven marketing strategies that deliver demonstrable business outcomes.
  • Solid experience in managing and implementing digital performance media programs (SEM, Display, Social)
  • Experience with designing and implementing Personalisation and Testing programs (e.g. Salesforce Interaction Studio or equivalent, advantageous)
  • Excellent communication and stakeholder management skills to communicate complex and detailed information simply and effectively
  • Strong project management and workflow management skills
For further information on this role or to confidentially apply, please contact Ulrike Levy on / 0403 016 239 or apply directly via the Apply for this job button. Only WORD FORMAT resumes will be accepted.