Job Details

Competitive Annual Package
Job Type
Sherry Lim
Contact email
Email Sherry
Contact phone
65 6692 9345
10 months ago
Join a leading insurance business as they continue to drive digital transformation initiatives across all products and channels. As Team Lead for Digital Database Marketing , you will be responsible for contributing towards the digital strategies by driving customer acquisitions and customer lifetime value via data and digital capabilities. The business is looking for digital marketing and/or integrated marketing professionals who can demonstrate strong business acumen and excellent project management skills. Your role will be responsible for engagement and sales KPIS , ROIs on campaigns/projects. Interested applicants please indicate your experience and successes in optimising digital opportunities.

Key Responsibilities

  • Utilise existing database. Develop digital initatives and execute, to drive customer acquisitons and increase customer value
  • Develop the business models for database digital marketing; marketing acquisition model, operating model, service model and technology
  • Collaborate with internal stakeholders to design and develop products , platforms and processes to optimise digital opportunities
  • Lead and be involved with end-end digital marketing journey, to drive customers engagement and sales on digital platforms
Key Requirements
  • Degree Holder
  • Demonstrate key experience and success in Digital Marketing, Database Marketing , Integrated marketing
  • Creative, problem solving , work as a team and be goal-orientated.