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Job Details

Location
Singapore
Salary
Competitive Salary
Job Type
Permanent
Ref
BH-157937
Contact
Vivian Tay
Contact email
Email Vivian
Contact phone
65 9871 3236
Posted
12 months ago
  • Newly Created Position
  • Seeking for a Game Changer
  • Excellent working culture
  
The Position
  • Develops and set the direction and strategy of brands in the assigned categories to support top line and bottom line growth.
  • Formulate and plan marketing strategy /new market development encompassing brands’ market and competitive analysis, size of opportunity, consumer acceptance, business model and marketing mix.
  • Drive product innovation/renovation projects for future growth in existing and new segments by continuously scanning the QSR environment for untapped opportunities based on market intelligence and consumer insights.
  • Review and manage content marketing strategy
  • Drive brand communication strategies and development of advertising across multiple markets; engage and co-ordinate with Brand team (In-market) and creative agency for local relevance and implementation.
  • Ensures Direct Marketing Expenses utilization by the Brand team (in-market) is in accordance with principles set, seeks for synergies on advertising expenditure across markets.
  • Track KPIs on a regular basis and present reports by creating and presenting the annual marketing plan and strategy
  • Use data and reports to make evidence-based decisions
  • Analyze company's marketing strategy and suggest improvements
  • Stay up to date with the latest technology and the latest best practices
  • Design, plan and execute effective marketing campaigns
 

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EBC Connect Pte Ltd
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